Insights

The better question is, why aren't more accounting firms already using a CRM system? I'm pretty sure it's because most don't even know what CRM stands for, much less what the system does!   Customer relationship management began in the 1970s when companies started using customer satisfaction...

As the Democratic candidates took the stage last week, they were selling their product “themselves.” When I watched these debates, I was surprised to see how many times you heard the words “I think, I want, I did.” However, some of the candidates used terms...