PLANT the Seed: Business Development Master Class

After working with accounting professionals for close to 20 years in both the accounting profession as CPAs and in the sales industry selling to the accounting market, we recognized an incredible need for sales coaching and sales framework for those in professional services that are on the leadership track and need to grow a book of business. Our PLANT the Seed Program was developed for firms looking to provide the necessary tools and resources to develop their potential leaders and grow their firm.

 


If you are ready to unlock the keys to unlimited business growth potential, the Business Growth Coaching Program was created for you. This six month program was designed specifically to translate sales skills and fundamentals to CPAs in a way that allows them to achieve their desired business growth through training, coaching and accountability.

 

After working with accounting professionals for close to 20 years in both the accounting profession as CPAs and in the sales industry selling to the accounting market, the Sales Seed Founders recognized an incredible need for sales coaching and sales framework for those in professional services that are on the leadership track and need to grow a book of business. This specific program was developed for firms looking to provide the necessary tools and resources to develop their potential leaders and grow their firm.

 

We recognize that sales can be intimidating, whether that means selling their own services or those of their firm, but this is necessary to move up in a career path. With the proper training and framework in place, becoming a “sales person” is actually very simple.

This program begins with a two-day training covering the following topics:

 

  • Sales fundamentals
  • Selling on value vs. price
  • Understanding your ideal client base
  • Prospecting basics
  • Getting the meeting
  • Closing the business

 

Upon completion of the training, the real work begins. In order to be successful in this process, participants will receive consistent training and coaching over the course of the next 6 months.  This includes a monthly one-hour group training, access to LinkedIn group available only to Master Class participants for best practice sharing and Q&A capabilities as well as the option for 1-1 coaching.  This portion of the program is crucial to success as participants put the new framework into practice.

 

The coaching program will cover (but not limited to) the following:

  • Building and Managing a Business Development Pipeline
  • Differentiate Your Services to Deliver Value
  • Landing a Proposal Meeting
  • Delivering the Perfect Proposal Pitch
  • Navigating the Closing Process
  • Handling Tough Client Objections

Interested in attending a PLANT the Seed regional class? Find a training here.

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