What is the number one reason that accountants get stuck providing transactional services and aren’t able to transition to accounting advisory services? Mindset. Now, I’m not one of those gurus that preaches mindset and how if you want something in your life, all you have to do is visualize it. That’s not the mindset I’m talking about here. I’m talking about the mentality that accountants “feel bad” for charging someone for their expertise and advice.