Handling Tough Client Objections – 1 CPE


Tough client objections can be the most intimidating part of the sales process, but we want to change the mind frame behind objections and get excited when we hear them. Objections mean that your prospect is engaged and wants to discuss them. This is an opportunity to understand where their head is in this process as well as have an open dialogue about what it takes to get them to sign as a new client.


*This course qualifies for 1 Communications & Marketing CPE credit.


Learning Objectives:
• Re-define what an objection means in a sales process
• List the 4 reasons for skepticism in negotiations
• Apply the 3 steps to deal with a misunderstanding
• List the 5 reasons your prospect may stall
• Establish the LAER method to deal with objections


Learn more here:  Handling Tough Client Objections


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