Introduction to Business Development – 1 CPE


Business development and firm growth are some of the hottest topics in the industry currently.

How do we promote growth?   How do we obtain more clients while retaining current clients?   How do we gain more market share?  These are important topics for firm leaders to understand in order to maintain a healthy firm and unlock opportunities in a market that has traditionally been based on a price-driven commodity.   We understand that business development can sometimes seem like an overwhelming task for those firm leaders who have historically been focusing on industry knowledge and service. The Sales Seed offers insight and a framework for simplified business growth developed specifically for accountants based on 15+ years of industry experience in both Accounting and Sales.


*This course qualifies for 1 Communications & Marketing CPE credit.


Learning Objectives:
• Define the 5 stages in the sales process
• List 5 ways to find your ideal client
• Craft your perfect elevator pitch
• Design a tailored elevator pitch
• List the 7 most common objections


Learn more here: Introduction to Business Development


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